Building an Email List – Turning Your Website Visitors into Subscribers

An Overview of Hybrid Connect’s Solutions for a “Stickier” Website

You might have a lot of readers. But do you have a lot of repeat readers?

If you’re like a lot of website owners, there’s a good chance your answer is no. In fact, if you’re not taking some sort of action to keep your readers around, Ryan Allis of iContact.com estimates you’ll lose some 70% of the people who land on your website today – for good.

The problem isn’t necessarily that your site isn’t interesting. You might have a great WordPress site set up with plenty of interesting visuals, an easy-to-navigate design, and plenty of engaging content.

But until you give your readers a way – and a reason – to stick around and keep coming back to your site, you’re not really fully engaging your audience.

Enter Hybrid Connect.

Features that Draw Readers Back to Your Site

When someone clicks through to your website, they aren’t making a commitment. They’re free to explore a bit – and subsequently leave when they lose interest.

Hybrid Connect allows you to create an Opt-In form which will allow your site to automatically take their contact information and add it to your email list. (Note: there are plenty of options for email services, from iContact to Aweber; Hybrid Connect works with just about all of these).

Of course, you can optimize your sign-up form in order to maximize the impact it has on your users. Building and email list is extremely valuable, consider all of these features of Hybrid Connect:

• Total visual customization. You can customize the colors, dimensions, text, images, and button that will be used on your email opt-in form. In essence, you have full control over how it looks on your site.
• Options for inserting the form on your site. You don’t have to have your Opt-In form at the top of your home page. You can add sidebar forms or add post-footer forms to more smoothly integrate with the rest of your site while also steering the reader’s eye toward signing up.
• Testing. As anyone who’s ever built a landing page will tell you, testing is everything. Hybrid Connect allows you to test the most successful versions of itself on your site and will automatically update itself to display the most successful version in the future. This takes all of the guesswork out of your online marketing efforts.

Not only does Hybrid Connect gain the attention of your users with the opt-in form, but with its testing features, it will actually help you grab a more significant portion of your audience and grow your email list.

The Email List: What It Can Do For Your Site

Building an email list is considered one of the cornerstones of online marketing.

Why? Well, at first glance – and especially to someone who’s just starting out – it might not make sense to simply email your readers once in a while. Where’s the profit in that?

But consider Ryan Allis’ idea from the beginning of this article. Building an email list is a way for you to grab a portion of your audience and ensure that you can always invite them back to your site. Rather than letting your audience leave forever, you give them a reason to stay. As you send them emails with your email service, you can continually give them reasons to re-visit the site, buy your products, or interact with you somehow.

With list growing and testing expanding with modern technology, there’s no better time to get your email list growing. At the very least, be sure to visit Hybrid-Connect.com and watch their tutorial.